Privacy Policy

Heed Consulting ("we," "us," or "our") operates the website heedconsulting.ai. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.

1. Information We Collect

Information You Provide Directly

When you fill out a contact form, request a resource download, or book a consultation, we may collect:

• Name and business name
• Email address
• Phone number
• Business industry and size
• Goals, challenges, and other information you voluntarily share

Information Collected Automatically

When you visit our website, certain information is collected automatically by our analytics tools and hosting infrastructure, including:

• IP address and general geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search query
• Device type (desktop, tablet, or mobile)

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our site. These include session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). You may disable cookies through your browser settings; however, some features of the site may not function properly as a result.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and fulfill service requests
• To send you resources, guides, or other content you have requested
• To schedule and manage strategy sessions or consultations
• To improve our website content, user experience, and services
• To analyze traffic patterns and measure marketing effectiveness via Google Analytics 4
• To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. How We Share Your Information

We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services, including:

• Formspree — processes form submissions on our behalf
• Google Analytics 4 — provides anonymized website traffic analytics
• Google Calendar — facilitates appointment scheduling
• Cloudflare — provides website hosting and security services

These providers are contractually bound to keep your data confidential and use it only for the purposes we specify. We may also disclose your information if required by law, regulation, or legal process.

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Form submissions are retained for up to 24 months. You may request deletion of your data at any time by contacting us at the address below.

5. Your Privacy Rights (California Residents — CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know — You may request that we disclose the categories and specific pieces of personal information we have collected about you.
• Right to Delete — You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt Out — We do not sell your personal information. If this practice ever changes, we will provide a "Do Not Sell My Personal Information" link as required by law.
• Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights, please contact us using the information in Section 9. We will respond to verified requests within 45 days.

6. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and scheduling tools. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

7. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child has provided personal information, we will take steps to delete that information promptly.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our website is served over HTTPS with Cloudflare security headers, and form data is transmitted via encrypted connections. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will update the "Last Updated" date at the top of this page when we do. Your continued use of the website following any changes constitutes your acceptance of the revised policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: